In recent years, Indian women have significantly reshaped the whisky landscape, transitioning from traditional wine and cocktail preferences to embracing whisky with enthusiasm. This shift is evident as women now account for 64% of the growth in single malt sales in India. Their increasing participation in whisky clubs and tasting events has prompted both domestic and international brands to tailor products and experiences to this burgeoning demographic. Beyond consumption, women are making their mark as industry leaders, mixologists, and influencers, challenging longstanding stereotypes and driving innovation within the whisky sector. This evolution not only reflects changing social dynamics but also underscores the expanding role of women in shaping India's whisky culture.
For an in-depth exploration of this transformation, read the full article on India Today.
