At Whisky International Online, we’re always looking for ways to make your gifting experience easier and more personal. Last month, we introduced our Virtual Gift Voucher—a quick, thoughtful, and customizable way to share the love of whisky with friends and family. With the option to schedule delivery, add a personal message, and even choose a unique image, we were confident this would be a hit, especially in the run-up to Christmas.
Yet, over a month later, we’ve noticed something surprising: no sales.
So, we’re asking ourselves (and you!) a critical question: Why hasn’t this new feature resonated with our customers?
What We Thought Would Work
We designed the virtual gift voucher to offer:
- Flexibility: You choose the amount and schedule the delivery.
- Customization: Add a heartfelt message and pick an image to match the occasion.
- Convenience: It’s all online—perfect for last-minute gifts.
With the hustle and bustle of the holiday season, we imagined this would be a great way to take the stress out of shopping, while still giving a meaningful gift.
What Might Be Holding You Back?
After reflecting, we’ve come up with a few possible reasons why sales haven’t picked up:
- Awareness: Could it be that you didn’t know we had this feature? Perhaps we haven’t communicated its availability effectively.
- Preference for Physical Gifts: Many whisky enthusiasts love the tangible experience - a bottle in hand, a bow on top, and the thrill of unwrapping. Could virtual vouchers feel less exciting by comparison?
- Lack of Clarity: Is the process of purchasing and sending a virtual gift voucher clear enough? Maybe we need to explain it better.
- Timing: Is it possible that most people plan their whisky-related gifts earlier or prefer to shop closer to Christmas?
What Do You Think?
Ultimately, we’re here to serve you, our loyal whisky enthusiasts. We value your feedback immensely and would love to hear your thoughts:
- Is the virtual gift voucher a feature you’re interested in?
- If not, what would make it more appealing to you?
- Are there any barriers stopping you from purchasing it?
Your insights can help us refine this offering (or decide whether to pivot entirely).
Share Your Thoughts
We’d love to hear from you - contact us. Your input will guide how we improve our services, ensuring they truly meet your needs.
After all, gifting whisky is all about sharing joy and connection. Let’s make sure this feature does just that!
